Resume · Sheet A-06

Gary Fuller

Enterprise Digital Experience Architect

Chicago area(847) 701-5590linkedin.com/in/garyfuller2 garyfuller.net

Summary

Enterprise Digital Experience Architect with 27 years building digital experiences for retail, e-commerce, and financial services brands, in-house and as a consultant. I partner with clients and business stakeholders on technology strategy, set target architecture, and stay hands-on in the AEM, Edge Delivery Services, React, and Next.js work that proves the direction. Deep in composable commerce, experimentation, and AI-native engineering.

Core capabilities

Experience architecture: React, Next.js, Vue, TypeScript, Node.js, GraphQL content APIs, shared component libraries, design systems, responsive and mobile web
Adobe & content platforms: AEM Sites, AEM Assets, AEM as a Cloud Service, Edge Delivery Services, Universal Editor, Contentful, Optimizely (Episerver), Sitecore migration, DAM governance, omnichannel content operations
Commerce & composable: MACH and Jamstack patterns (Next.js, Astro, Netlify), Spryker, Algolia, Hawksearch, e-commerce architecture, faceted search and merchandising
Optimization & analytics: Adobe Target, Adobe Analytics, Adobe Launch, Monetate, A/B and multivariate testing, personalization, SEO, performance and scalability
AI-native engineering: Agentic workflows, task planning and tool calling through MCP, multi-model routing, local inference with frontier APIs, AI-assisted spec-driven development with Claude Code, AI governance
Delivery leadership: Client partnership and technology strategy, architecture governance and code review, distributed onshore and offshore teams, executive communication, identity and authentication (Microsoft Entra B2B, SAML SSO)

Experience

Feb 2025 – PresentLisle, IL · Hybrid

Solutions Architect, Enterprise Asset & Content Management

International Motors

I own the AEM strategy behind International Motors' content and digital asset modernization, leading a greenfield AEM as a Cloud Service implementation on a single governed foundation.

Directed the replatforming of 20+ dealer and brand websites off Sitecore onto headless AEM with a Next.js and React delivery layer
Set per-surface delivery architecture across Edge Delivery Services, headless, and traditional Sites, with Universal Editor as the unified authoring layer
Set the target architecture and multi-year roadmap for the platform, advising senior leadership on the tradeoffs that shape investment and risk
Building a Brand Portal that gives brand, product, and dealer teams one trusted source for approved assets
Designed identity and authentication architecture, Microsoft Entra B2B for dealer and agency users and SAML SSO for AEMaaCS, and integrated commerce (Spryker) and search (Algolia)
Established enterprise taxonomy, metadata schemas, and governance standards adopted across brand, product, engineering, and regulatory teams
Built metadata-driven asset lifecycle governance for ownership, rights, expiration, and compliance, with CI/CD formalized through Cloud Manager and Azure DevOps
Ran platform evaluations, including Algolia vs. Coveo for enterprise search and the Adobe Express Embed SDK for dealer template workflows

Mar 2017 – PresentChicago, IL

Solutions Architect, Consulting Practice

Fullermotion

My consulting practice for enterprise content platforms and governed AI adoption. I scope engagements with client stakeholders, set the architecture, and deliver alongside client teams.

Built multi-model AI routing infrastructure combining local inference with frontier APIs, and agent-first tooling with Claude and MCP that accelerates spec-driven AEM component development
Integrated Algolia faceted search, merchandising, and personalization into production e-commerce on Contentful and AEM Sites, driving a 30% lift in conversion
Delivered Adobe Target, Analytics, and Launch across enterprise properties, with tag governance and A/B and multivariate testing tied to measured outcomes
Re-architected legacy platforms with Next.js and React to improve performance, reduce technical debt, and enable long-term scalability
Designed API and cloud integration layers that replaced brittle point-to-point dependencies across content and commerce stacks

Jan 2023 – Nov 2024Romeoville, IL · Hybrid

Principal UX Architect

Magid

Led UX architecture for the company website and mobile applications, from wireframes and prototypes through responsive e-commerce delivery
Developed an AI-powered voice-interactive application on the Whisper API, enabling natural-language interaction across defined business topics

Jun 2021 – May 2022Contract via Fullermotion

CMS Architect

Dollar General

Shipped dollargeneral.com and the PopShelf brand site on AEM inside a twelve-month window for one of the largest retailers in the United States
Extended the shared component library and authoring model serving both brands, with React and Node.js integrations against the AEM publish tier
Implemented Adobe Target and Adobe Launch for personalization, experimentation, and analytics instrumentation
Advised the Digital Innovation team on Adobe platform direction, component architecture, and integration patterns

Apr 2019 – Jun 2021Greater Chicago

Senior Software Engineer

Wintrust Financial Corporation

Led front-end development on AEM for the corporate website, performing code reviews and approving pull requests for offshore engineers
Built the Vue SPA for SBA and PPP loan applications, stood up in days during the pandemic to handle thousands of incoming business loans and showcased at Adobe Summit
Rebuilt the component architecture on Adobe Core Components and Bootstrap for a mobile-first, responsive site

Aug 2014 – Apr 2019Greater Chicago

Lead Front-End Developer

Winston Brands

Architected category, search, and product detail page experiences in Episerver (Optimizely) commerce
Introduced React, Vue, and Bootstrap as front-end standards and built A/B and multivariate testing in Monetate with site search on Hawksearch

2002 – 2014Earlier

Director of Marketing, Converged Technology Professionals, Apr 2013 – Jul 2014.

Multimedia Director, QMI Security Solutions, Dec 2002 – Jan 2012. Promoted from Web & Marketing Manager and Senior Multimedia Specialist. Built a professional video and photography studio producing agency-quality work, saving roughly $100K per year.

Recognition

Adobe Experience Manager Champion, 2026–2027
Co-lead, AEM Midwest Chapter

Education

MBA, Gies College of Business, University of Illinois Urbana-Champaign, in progress, expected May 2028
M.S. Computing and Digital Media, DePaul University
B.F.A. Media Arts & Animation, Illinois Institute of Art, cum laude
B.A. Philosophy, North Central College, magna cum laude

Selected certifications

Strategic Leadership and Management, University of Illinois, 2026
Software Design and Architecture, University of Alberta, 2026
Machine Learning with Python, IBM, 2025
Deep Learning with Keras and TensorFlow, IBM, 2025
Professional Scrum Master I, Scrum.org